Research on the choice of the “Internet +” business model based on a multi-level grey evaluation method

DOI

10.2991/978-94-6463-276-7_28How to use a DOI?

Keywords

“Internet +”; business model; multi-level grey evaluation method

Abstract

Through the morphological matrix combination, the industrial chain integration driving body, the flow degree of the value chain, and the way of value creation are divided into 12 business models. Based on the analysis of the value proposition, value transmission, value realization, and scope of application of the 12 business models, the optimization law of the business model is considered. After deleting two unfeasible business models, 10 “Internet +” business model sets are finally obtained; Next, the multi-level grey evaluation method is used to construct the “Internet +” business model selection model; Finally, through typical cases to verify the “Internet +” business model selection model, to illustrate the feasibility of the study.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sizhe Wang
AU  - Yongjin Zhang
AU  - Yanying Shang
AU  - Chenxing Li
PY  - 2023
DA  - 2023/10/27
TI  - Research on the choice of the “Internet +” business model based on a multi-level grey evaluation method
BT  - Proceedings of the 2023 4th International Conference on Big Data and Social Sciences (ICBDSS 2023)
PB  - Atlantis Press
SP  - 267
EP  - 274
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-276-7_28
DO  - 10.2991/978-94-6463-276-7_28
ID  - Wang2023
ER  -