Proceedings of the 2023 4th International Conference on Big Data and Social Sciences (ICBDSS 2023)

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Unveiling Emotional Dissemination in Hotspot Events: “Village Super League” Case Study

Authors
Jing Zhang1, 2, Guangquan Dai1, *
1Department of Tourism Management, South China University of Technology, Guangzhou City, Guangdong, China
2Tourism and Air Service College, Guizhou Minzu University, Guiyang City, Guizhou, China
*Corresponding author. Email: gqdai@scut.edu.cn
Corresponding Author
Guangquan Dai
Available Online 27 October 2023.
DOI
10.2991/978-94-6463-276-7_42How to use a DOI?
Keywords
Big data; sentiment dissemination; online opinions; sports events; Village super league (Cun Chao)
Abstract

The “Village Super League” sports event in Rongjiang, Guizhou, China, has emerged as a phenomenon with over 30 billion online views. This grassroots football tournament, organized spontaneously by local residents, has ignited widespread attention and discussions on social media platforms. Using big data techniques, this paper collects and analyzes textual data from users of both Weibo and TikTok, employing methods such as semantic network analysis and sentiment analysis. It delves into the mechanisms behind the dissemination of sentiment in hotspot events and the formation of online opinions, while probing into how the “Village Super” achieved its remarkable popularity and successful dissemination. This study contributes to a deeper understanding of the patterns governing mass sentiment dissemination in hotspot events and opens up fresh cognitive perspectives for studying the propagation of online events in the era of big data.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Big Data and Social Sciences (ICBDSS 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
27 October 2023
ISBN
978-94-6463-276-7
ISSN
2667-128X
DOI
10.2991/978-94-6463-276-7_42How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Zhang
AU  - Guangquan Dai
PY  - 2023
DA  - 2023/10/27
TI  - Unveiling Emotional Dissemination in Hotspot Events: “Village Super League” Case Study
BT  - Proceedings of the 2023 4th International Conference on Big Data and Social Sciences (ICBDSS 2023)
PB  - Atlantis Press
SP  - 386
EP  - 397
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-276-7_42
DO  - 10.2991/978-94-6463-276-7_42
ID  - Zhang2023
ER  -