Proceedings of the 2022 3rd International Conference on Big Data and Informatization Education (ICBDIE 2022)

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Sentiment Analysis of Cultural Heritage Landscape Elements Using Big Data of Online Comments: A Case Study of the Humble Administrator’s Garden in China

Authors
Qianda Zhuang1, 2, Shuzhen Chen3, *
1Faculty of Design and Architecture, Universiti Putra Malaysia, UPM, 43400, Serdang, Selangor, Malaysia
2College of Agriculture and Forestry, Linyi University, Linyi, 276000, China
3School of Foreign Languages, Linyi University, Linyi, 276000, China
*Corresponding author. Email: chenshuzhen@lyu.edu.cn
Corresponding Author
Shuzhen Chen
Available Online 23 December 2022.
DOI
10.2991/978-94-6463-034-3_7How to use a DOI?
Keywords
Historical landscape; landscape perception; big data; cultural heritage
Abstract

The big data of online comments has been widely used in fields, however, few research on sentiment of cultural heritage conducted. This study explores the sentiment of tourists about the Humble Administrator’s Garden using big data of online comments in Ctrip and Qiongyou websites. Word frequency analysis was used to extract the landscape elements and cluster and sentiment analysis were conducted for landscape elements sets. Sentiment analysis was calculated by model of l(w) = n(w) a(w) s(w) m(w). The study shows eight sets of landscape elements interested by tourists exist, in which humanities elements and water related are most considered. The positive sentiment of these two sets is more than 88%, while visiting service is only 69% and stone is 70%. The study provides a supporting attempt of online comment data in the field of cultural heritage, which contributes to the improvement of management and conservation towards the cultural heritage landscape.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data and Informatization Education (ICBDIE 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
23 December 2022
ISBN
978-94-6463-034-3
ISSN
2589-4900
DOI
10.2991/978-94-6463-034-3_7How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qianda Zhuang
AU  - Shuzhen Chen
PY  - 2022
DA  - 2022/12/23
TI  - Sentiment Analysis of Cultural Heritage Landscape Elements Using Big Data of Online Comments: A Case Study of the Humble Administrator’s Garden in China
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Informatization Education (ICBDIE 2022)
PB  - Atlantis Press
SP  - 48
EP  - 56
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-034-3_7
DO  - 10.2991/978-94-6463-034-3_7
ID  - Zhuang2022
ER  -