Research on Optimization of Marketing Model Under Big Data Technology

DOI

10.2991/978-94-6463-034-3_121How to use a DOI?

Keywords

big data technology; marketing; model; platform integration; idea optimization

Abstract

The essence of the implementation of marketing in modern enterprises lies in relying on the marketing methods of enterprise products and enterprise services to promote more consumers’ recognition and understanding of enterprise products and services. In order to achieve the good practice effect of improving the economic efficiency of the enterprise, it can rely on the marketing platform to establish the good reputation of the enterprise. At present, due to the important influence of big data technology, it is necessary for companies to appropriately change and adjust their marketing thinking. To achieve marketing goals by optimizing the marketing model, it can use rationally big data platform technology in the field of marketing.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhu Lei
PY  - 2022
DA  - 2022/12/23
TI  - Research on Optimization of Marketing Model Under Big Data Technology
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Informatization Education (ICBDIE 2022)
PB  - Atlantis Press
SP  - 1176
EP  - 1183
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-034-3_121
DO  - 10.2991/978-94-6463-034-3_121
ID  - Lei2022
ER  -