Analysis of Digital Media Literacy Among Tourism Stakeholder in The Coastal Area of Kupang City

DOI

10.2991/978-2-38476-202-6_44How to use a DOI?

Keywords

Media Digital Literacy; Tourism Stakeholder; Coastal Area

Abstract

This research aims to assess the level of digital media literacy among tourism stakeholders in the coastal area of Kota Kupang. It aims to understand their comprehension of digital media, individual literacy levels in using and leveraging digital media, and the influencing factors affecting the individual literacy levels of tourism stakeholders in the coastal area of Kota Kupang, specifically those associated with the tourist destinations of Beach Lasiana, Beach Nunsui, Beach Aloha / Beach Lahilai Bissi Kopan (LLBK), and Beach Warna. Digital media has a significant impact on society, both at the individual and group levels. Digital tourism is an effective strategy for promoting the potential of tourist destinations through digital platforms. Data collection for this study involves an online survey method, and the analysis employs descriptive and inferential statistical methods. The research consists of four stages: First Stage: Observation and Interviews, to assess the conditions of the tourist areas; Second Stage: Questionnaire Distribution, for data collection; Third Stage: Data Analysis; Fourth Stage: Drawing Conclusions. The research findings indicate that the majority of respondents are females (75%) within the primary age range of 33-45 years (45%). Furthermore, a significant portion of the respondents (78%) work as entrepreneurs and consider this occupation as their primary source of income. Additionally, approximately 25% of the respondents contribute to tourism activities as owners of bars, cafes, restaurants, and homestays in the area. The level of digital literacy among coastal area tourists in Kota Kupang shows that the majority of them possess a medium level of digital literacy (63%), while a smaller percentage falls into the basic (20%) and advanced (17%) categories. Overall, the digital literacy of tourists in the coastal areas of Kota Kupang is at a medium level. This research provides valuable insights into the characteristics and digital literacy of tourists, serving as a foundation for the development of more effective strategies and training programs in the tourism industry within the region. To further enhance digital literacy and support the tourism sector, it is recommended to tailor digital literacy programs to the specific needs of tourists, provide assistance to tourism business owners, improve overall digital literacy levels, involve local stakeholders in strategy development, and conduct regular monitoring and evaluation to ensure the successful implementation of these programs. It is expected that these efforts will optimize the potential of the tourism industry in the coastal areas of Kota Kupang and contribute to local economic growth.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ariance Ana Lasibey
AU  - Veronika A. S. M. Flora
AU  - Elsadian Taimenas
PY  - 2024
DA  - 2024/02/15
TI  - Analysis of Digital Media Literacy Among Tourism Stakeholder in The Coastal Area of Kupang City
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 321
EP  - 325
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_44
DO  - 10.2991/978-2-38476-202-6_44
ID  - Lasibey2024
ER  -