Analysis of the Effect of Price, Service Quality, and Product Quality on Purchasing Decisions at Salasa Namudat Street Hawker Centers in Fakfak

DOI

10.2991/978-2-38476-202-6_84How to use a DOI?

Keywords

component; purchasing decisions; price; product quality; service quality; Fakfak hawker center

Abstract

Purchasing decisions are the actual actions of consumers in determining a product, either goods or services, which they will consume. Therefore, consumer purchasing decision-making is important, expressed as a process of choosing one of several alternative problem-solving methods with real follow-up. Salasa Namudat Street hawker center in Fakfak is a place that is always crowded with consumers, both those who will consume products directly on-site and those who will take them away. As one of the economic centers of Fakfak city, researchers are interested in conducting research to find out among price, product quality, and service quality, what factors encourage consumers to decide to buy a product from a trader compared to another trader's product, either different or similar. The method in this research is quantitative method. The type of research used is survey research with a random sampling method. The data used in this research is quantitative data presented in the form of numbers and calculations, this data is mainly obtained through questionnaires distributed by researchers and the questions in it are related to the research. The results of this study indicate that partially, product quality is the factor that most determines purchasing decisions followed by price, while service quality has no effect. However, simultaneously the three factors have a positive effect on consumer purchasing decisions.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Deisya Maulida Hamid
AU  - Nelson Rumui
AU  - Syukron Anas
PY  - 2024
DA  - 2024/02/15
TI  - Analysis of the Effect of Price, Service Quality, and Product Quality on Purchasing Decisions at Salasa Namudat Street Hawker Centers in Fakfak
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 580
EP  - 588
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_84
DO  - 10.2991/978-2-38476-202-6_84
ID  - Hamid2024
ER  -