Transformation Depok City Logo in The Batik Motif Application Case study of MSMEs Batik Tradjumas Depok

DOI

10.2991/978-2-38476-202-6_48How to use a DOI?

Keywords

transformation; logo; cleaver pen; batik; depok

Abstract

In its development, the batik industry has great potential in the world of fashion, so it requires development and renewal to be able to follow trends in the modern era. Batik Tradjumas as a batik MSMEs and Depok batik center has clothing products that are still limited to batik shirts. Some batik motifs at Batik Tradjumas are still limited to orders for men’s shirts and state school uniforms in Depok. Therefore, the batik motifs produced still use motifs from the launch of motifs in 2009, one of which is the Kujang Pena motif. Fashion is currently highlighting wastera as one of the fashion trends in the Indonesia Trend Forecasting 2023/2024 which is implemented by designers and the fashion industry. The application of the batik theme with a modern concept is carried out to maintain the continuity of batik in this modern era. The development of batik clothing products requires innovation and diversity to compete in the market. The purpose of this research was to develop the Kujang Pena batik motif. This research was conducted using the Design Thinking Hasso-Plattner approach comprises of (1) empathize; (2) defined; (3) ideate; (4) prototypes; (5) tests. Primary data collected through observation, interviews, and questionnaires. The research result is a batik motif with the application of the West Java Government Logo, namely Kujang Pena, which was designed in this research through the motif stylization stage. The results of these motifs can become repertoires and variations of new motifs that can be used by MSMEs Tradjumas Batik.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Pratiwi Kusumowardhani
AU  - Dimas Bayu Pinandoyo
AU  - Anindita Budi Astuti
AU  - Pingki Indrianti
AU  - Fristi Bellia Annishia
AU  - Luthfiyyah Sandra Hanifah
PY  - 2024
DA  - 2024/02/15
TI  - Transformation Depok City Logo in The Batik Motif Application Case study of MSMEs Batik Tradjumas Depok
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 341
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_48
DO  - 10.2991/978-2-38476-202-6_48
ID  - Kusumowardhani2024
ER  -