Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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Design of Marketing Digital for SMES Amplang Samarinda Based on Android Mobile Application

Authors
Amiril Azizah1, *, Zainal Arifin2, Karyo Budi Utomo3, Muhammad Aji Pangestu3
1Business Administration Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
2Chemical Engineering Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
3Information Technology Department, Politeknik Negeri Samarinda, Samarinda, Indonesia
*Corresponding author. Email: amirilazizah@polnes.ac.id
Corresponding Author
Amiril Azizah
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_80How to use a DOI?
Keywords
Mobile application; Sale; MySQL; CI
Abstract

The utilization of a Digital Marketing application (E-Amplang) for Micro, Small, and Medium Enterprises (MSMEs) aims to enhance operational efficiency and streamline processes. The creation of this application utilized MySQL as the chosen database management system and CodeIgniter (CI) as the development framework. This study aims to develop a technological solution or application that can assist small and medium enterprises (SMEs) in Samarinda, namely those involved in the production of Amplang, in promoting their products. The mobile application for sales facilitates access to catalogs containing information on various products and their corresponding prices. Sellers possess the capability to ascertain the daily sales they generate.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
978-2-38476-202-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_80How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amiril Azizah
AU  - Zainal Arifin
AU  - Karyo Budi Utomo
AU  - Muhammad Aji Pangestu
PY  - 2024
DA  - 2024/02/15
TI  - Design of Marketing Digital for SMES Amplang Samarinda Based on Android Mobile Application
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 554
EP  - 562
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_80
DO  - 10.2991/978-2-38476-202-6_80
ID  - Azizah2024
ER  -