The Audience Strategy and Marketing of Modern Commercial Movies: Taking “Tiny Times” as Example

DOI

10.2991/icassr-14.2014.19How to use a DOI?

Keywords

Audience Strategy, fans movie, Consumerism

Abstract

"Tiny times" is a commercial movie released in Chinese mainland in 2013. Although the film has some shortcomings, it got a huge success at the box office. The biggest reason for the success of the movie is audience strategy. From the packaging to the content to the plot, the film are struggling to meet the tastes of the generation of 90s audience.  a bold display of all kinds of brand clothing ,famous cars, high-end restaurants and other elements. it meets fantasy of the generation of 90s, so the fans projected their dreams onto the movie.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Li
AU  - Chih-Chung Chen
PY  - 2014/07
DA  - 2014/07
TI  - The Audience Strategy and Marketing of Modern Commercial Movies: Taking “Tiny Times” as Example
BT  - Proceedings of the 2nd International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 69
EP  - 71
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-14.2014.19
DO  - 10.2991/icassr-14.2014.19
ID  - Li2014/07
ER  -