The Cognitive Construction of Multimodal Metaphor. A Case Study of Movie Posters in Blood Diamond

DOI

10.2991/icassee-17.2018.73How to use a DOI?

Keywords

movie posters; multimodal metaphor; social semiotics

Abstract

With movie posters from Blood Diamond as a case study, this thesis probes into the mechanism on how movie posters create multimodal metaphors to convey connotations of culture and value through a combination of image and text, which aims at providing the cognitive motivation for movie posters in constructing semiotic significance.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yujuan Feng
PY  - 2017/12
DA  - 2017/12
TI  - The Cognitive Construction of Multimodal Metaphor. A Case Study of Movie Posters in Blood Diamond
BT  - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
PB  - Atlantis Press
SP  - 327
EP  - 330
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-17.2018.73
DO  - 10.2991/icassee-17.2018.73
ID  - Feng2017/12
ER  -