Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)

Hybridization as Global Cultural Production Strategy: A Case Study in Disney Animation

Authors
Jianling Wang
Corresponding Author
Jianling Wang
Available Online December 2017.
DOI
10.2991/icassee-17.2018.60How to use a DOI?
Keywords
hybridization; globalization; deculturalization; reculturalization; disney animation
Abstract

By tracing back the hybridization tradition in the early and classic Disney animation production, this study examines the new hybridization characteristics of Disney animation under the globalization context. It also attempts to illustrate that hybridization has become the ongoing integral trend in cultural production with both globalization and localization of the culture industry, and to shed light on the development of Chinese animation industry in globalization context.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2017
ISBN
978-94-6252-438-5
ISSN
2352-5398
DOI
10.2991/icassee-17.2018.60How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jianling Wang
PY  - 2017/12
DA  - 2017/12
TI  - Hybridization as Global Cultural Production Strategy: A Case Study in Disney Animation
BT  - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
PB  - Atlantis Press
SP  - 270
EP  - 273
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-17.2018.60
DO  - 10.2991/icassee-17.2018.60
ID  - Wang2017/12
ER  -