Hybridization as Global Cultural Production Strategy: A Case Study in Disney Animation

DOI

10.2991/icassee-17.2018.60How to use a DOI?

Keywords

hybridization; globalization; deculturalization; reculturalization; disney animation

Abstract

By tracing back the hybridization tradition in the early and classic Disney animation production, this study examines the new hybridization characteristics of Disney animation under the globalization context. It also attempts to illustrate that hybridization has become the ongoing integral trend in cultural production with both globalization and localization of the culture industry, and to shed light on the development of Chinese animation industry in globalization context.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianling Wang
PY  - 2017/12
DA  - 2017/12
TI  - Hybridization as Global Cultural Production Strategy: A Case Study in Disney Animation
BT  - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
PB  - Atlantis Press
SP  - 270
EP  - 273
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-17.2018.60
DO  - 10.2991/icassee-17.2018.60
ID  - Wang2017/12
ER  -