A Research on Optimizing the E-Commerce Marketing Platform for the Western Agricultural Products Basing on the Blockchain Technology

DOI

10.2991/aer.k.201203.034How to use a DOI?

Keywords

Blockchain technology, Bestern agricultural products, E-commerce

Abstract

In 2015, in The Guiding Idea on Rapidly Developing the Rural E-commerce, the General Office of the State Council pointed out: the rural e-commerce was the important method to transform the development way of agriculture and the important carrier of the targeted poverty alleviation. In 2016, the No. 1 Central Document pointed out: support the construction of the marketing service platform form the agricultural products; promote the rapid development of rural e-commerce; form the online and offline integrative development; encourage the large e-commerce platform enterprises to carry out the rural e-commerce service. The data from the Commerce Department showed that it was more than 220 billion Yuan for the e-commerce trade volume of the agricultural products in the whole year of 2016, which accounted for 10% in the whole national market of the fresh agricultural products. According to the newest data of Alibaba, in the first 20 cities of all over the world about the marketing of agricultural products, there are three western cities in the list only; Kunming is the in the 5th place that is behind Beijing, Shanghai, Guangzhou and Hangzhou; Chengdu is in the 12th place; Urumchi is in the 18th place. To a certain extent, this reflects the lagging of western rural e-commerce.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Yang
AU  - WeiGuo Li
AU  - Wen Jie Zhou
PY  - 2020
DA  - 2020/12/03
TI  - A Research on Optimizing the E-Commerce Marketing Platform for the Western Agricultural Products Basing on the Blockchain Technology
BT  - Proceedings of the 2020 9th International Conference on Applied Science, Engineering and Technology (ICASET 2020)
PB  - Atlantis Press
SP  - 184
EP  - 190
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.201203.034
DO  - 10.2991/aer.k.201203.034
ID  - Yang2020
ER  -