Research on The Present Situation and Development Trend of O2O Model
Authors
Shu-cui Shi
Corresponding Author
Shu-cui Shi
Available Online May 2017.
- DOI
- 10.2991/icaset-17.2017.61How to use a DOI?
- Keywords
- O2O, Mobile e-commerce, E-commerce
- Abstract
With the rapid development of E-commerce ,more and more enterprises and consumers are paying close contention to O2O marketing model, and the effective integration of online and offline marketings is the direction for O2O development. In this paper, policy, economy, society and technology factors were studied , then makes a general analysis of O2O's present situation and development trend.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shu-cui Shi PY - 2017/05 DA - 2017/05 TI - Research on The Present Situation and Development Trend of O2O Model BT - Proceedings of the 2017 7th International Conference on Applied Science, Engineering and Technology (ICASET 2017) PB - Atlantis Press SP - 316 EP - 319 SN - 2352-5401 UR - https://doi.org/10.2991/icaset-17.2017.61 DO - 10.2991/icaset-17.2017.61 ID - Shi2017/05 ER -