A Model for Enhancing the Competitiveness of MSMEs Through E-Commerce

Study at MSMEs in Garut Region

DOI

10.2991/assehr.k.210629.004How to use a DOI?

Keywords

competitiveness, marketing, e-commerce, MSMEs, increasing competitiveness

Abstract

In theory, the competitiveness of a business unit is influenced by, among other things, the use of e- commerce in marketing activities. This study was conducted to determine the competitiveness of MSMEs and how E- Commerce affects this competitiveness. Based on Akhmedova’s theory, the study was carried out on 46 MSMEs using E-Commerce in the Garut region. Through descriptive quantitative design, the study shows that MSMEs are competitive because they have access to finance, innovation, intellectual property, internationalization processes and the use of ICTs, human resources and governance. Interestingly, the competitiveness of MSMEs is supported by using ICT in the form of E-Commerce, which has a positive effect on the activities of business units. Thus, the study recommends a model for enhancing competitiveness through E-Commerce with massive socialization; provision of hotspots; internet access programs; and application of models for all MSMEs, especially in the Garut Regency.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Abdul Rahman
AU  - Ervina
PY  - 2021
DA  - 2021/07/01
TI  - A Model for Enhancing the Competitiveness of MSMEs Through E-Commerce
BT  - Proceedings of the 2nd International Conference on Administration Science 2020 (ICAS 2020)
PB  - Atlantis Press
SP  - 15
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210629.004
DO  - 10.2991/assehr.k.210629.004
ID  - Rahman2021
ER  -