Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Sense of “Love for Indonesian Products” due to “Fear of Missing Out”: Patriotism on Shoe Product Choice Ventela vs Converse

Authors
Rolan Mart Sasongko1, *, Yudhistira Saraswati1, Hafidh Rifky Adiyatna1
1National Development University Veteran Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: rolan.mart@upnyk.ac.id
Corresponding Author
Rolan Mart Sasongko
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_79How to use a DOI?
Keywords
patriotism; FoMO; purchase intention; Gen-Z
Abstract

The waning sense of patriotism among today's youth has prompted the author to investigate the importance of patriotism and the prevalent fear of missing out (FoMO) experienced by young individuals. This study aims to explore how modern youths, specifically Generation Z students at UPN “Veteran” Yogyakarta, perceive and intend to purchase domestic products when presented with alternatives from global brands. Participants in this study were asked to make immediate comparisons between the two shoes and then complete a written questionnaire. Structural equation modeling was employed to examine the relationships between variables. The findings show that patriotism and FoMO have a considerable impact on purchase intention, but FoMO does not act as a mediating factor in this relationship. These findings provide valuable insights for policymakers and practitioners seeking to develop effective strategies that capitalize on the FoMO phenomenon to enhance young individuals’ sense of patriotism and encourage the purchase of domestic products.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_79How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rolan Mart Sasongko
AU  - Yudhistira Saraswati
AU  - Hafidh Rifky Adiyatna
PY  - 2024
DA  - 2024/09/04
TI  - Sense of “Love for Indonesian Products” due to “Fear of Missing Out”: Patriotism on Shoe Product Choice Ventela vs Converse
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 801
EP  - 810
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_79
DO  - 10.2991/978-2-38476-247-7_79
ID  - Sasongko2024
ER  -