Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Visual Culture in Boyband K-Pop: Netnographic Insights into Global Fan Communities

Authors
Ayu Kartika Dewi1, Poppy Febriana1, *, Kukuh Sinduwiatmo1, Salim Sobirovich Togayev2
1Communication Studies Program, University of Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
2Samarkand Branch of Tashkent State University of Economy, Samarkand, Uzbekistan
*Corresponding author. Email: poppyfebriana@umsida.ac.id
Corresponding Author
Poppy Febriana
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_32How to use a DOI?
Keywords
visual culture; bts army; netnography; instagram; whatsapp
Abstract

Social media makes it easy for anyone to interact and share information. This makes cultural exchange through the internet has no time and space limit. Such as visual culture whose representations can be in the form of movies, music, designs, lifestyles and others that are easily formed through social media. The research objective is to describe the visual culture of Army BTS Sidoarjo using netnography method. The research method is a qualitative approach with Sidoarjo Army informants. Data collection techniques using netnographic data collection such as archival data, elicitation data and field notes data. Then the netnography data analysis technique uses an inductive approach. The result of the research is that the visual culture of Army BTS Sidoarjo is created through activities created together such as posting photos, videos, works through the Army Sidoarjo WhatsApp group or on Instagram @armysidoarjo_ which are created to form a certain perception of Army Sidoarjo.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_32How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ayu Kartika Dewi
AU  - Poppy Febriana
AU  - Kukuh Sinduwiatmo
AU  - Salim Sobirovich Togayev
PY  - 2024
DA  - 2024/09/04
TI  - Visual Culture in Boyband K-Pop: Netnographic Insights into Global Fan Communities
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 276
EP  - 288
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_32
DO  - 10.2991/978-2-38476-247-7_32
ID  - Dewi2024
ER  -