Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Men Vs Woman: Learning Channel Differences On Generation Z Investment Intention

Authors
Nurul Retno Hapsari1, Arika Bagus Perdana1, Muhammad Irfan Mu’afi1, *
1Department of Business Administration, UPN Veteran Yogyakarta, Depok, Indonesia
*Corresponding author. Email: muhammad.irfan@upnyk.ac.id
Corresponding Author
Muhammad Irfan Mu’afi
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_38How to use a DOI?
Keywords
learning channel; investment interest; gen z
Abstract

Investment growth in Indonesia’s capital market is dominated by Generation Z. This technology- savvy generation uses various sources to learn about investment. Therefore, the study investigated Generation Z’s investment intention as influenced by learning channels. A quantitative approach was used by distributing questionnaires to 271 university students in Yogyakarta, Indonesia. The results of the analysis using Partial Least Square-Structural Equation Modeling (PLS-SEM) show that learning channel has a significant effect on investment intention. Furthermore, this study found differences in the effect of learning channels on investment intention between men and woman. Research and practical implications are discussed.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_38How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurul Retno Hapsari
AU  - Arika Bagus Perdana
AU  - Muhammad Irfan Mu’afi
PY  - 2024
DA  - 2024/09/04
TI  - Men Vs Woman: Learning Channel Differences On Generation Z Investment Intention
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 337
EP  - 346
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_38
DO  - 10.2991/978-2-38476-247-7_38
ID  - Hapsari2024
ER  -