Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 1 Advances in Computing, Electronics, Engineering, and Mathematics (ICAR-T1 2025)

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Factors Affecting Electrical and Electronic Product Acceptance

Authors
Noraslinda Fauzi1, *, Kamal Imran Mohd Sharif2, Mohamad Ghozali Hassan2, Mohamed Suhaimi Yusof1, Syafiza Hanim Said1
1Universiti Poly-Tech Malaysia, Jln 6/91 Taman Shamelin Perkasa, 56100 Cheras, Kuala Lumpur, Malaysia
2Universiti Utara Malaysia, Sintok, 06010 Bukit Kayu Hitam, Kedah, Malaysia
*Corresponding author. Email: noraslinda@uptm.edu.my
Corresponding Author
Noraslinda Fauzi
Available Online 28 April 2026.
DOI
10.2991/978-94-6239-636-4_12How to use a DOI?
Keywords
Product Technological Capability; Product Ease of Use; Product Acceptance
Abstract

This study investigated factors influencing the acceptance of electrical and electronic products among Malaysian consumers, aiming to enhance awareness and understanding of these factors. Using quantitative analysis and quota sampling, data were collected from 488 respondents through questionnaires. This study used the Smart PLS for data analysis. Findings revealed that product technological capability and product ease of use affecting product acceptance. The study holds implications for consumers, academicians, companies, and researchers, and is expected to contribute to the improvement and wider acceptance of electrical and electronic products in Malaysia.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 1 Advances in Computing, Electronics, Engineering, and Mathematics (ICAR-T1 2025)
Series
Advances in Engineering Research
Publication Date
28 April 2026
ISBN
978-94-6239-636-4
ISSN
2352-5401
DOI
10.2991/978-94-6239-636-4_12How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Noraslinda Fauzi
AU  - Kamal Imran Mohd Sharif
AU  - Mohamad Ghozali Hassan
AU  - Mohamed Suhaimi Yusof
AU  - Syafiza Hanim Said
PY  - 2026
DA  - 2026/04/28
TI  - Factors Affecting Electrical and Electronic Product Acceptance
BT  - Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 1 Advances in Computing, Electronics, Engineering, and Mathematics (ICAR-T1 2025)
PB  - Atlantis Press
SP  - 146
EP  - 156
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6239-636-4_12
DO  - 10.2991/978-94-6239-636-4_12
ID  - Fauzi2026
ER  -