Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 1 Advances in Computing, Electronics, Engineering, and Mathematics (ICAR-T1 2025)

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The Impact of Perceived Ease of Use on Digital Marketing Adoption Among Malaysian SME

Authors
Hidayahtul Khusna Binti Abdul Malik1, *, Zaidatulnisha Ab Jalil1, Norhaninah Binti A. Ghani2
1Faculty of Business and Accountancy, Universiti Poly-Tech Malaysia, Kuala Lumpur, Malaysia
2Institute of Graduate Studies, Universiti Poly-Tech Malaysia, Kuala Lumpur, Malaysia
*Corresponding author. Email: khusna@uptm.edu.my
Corresponding Author
Hidayahtul Khusna Binti Abdul Malik
Available Online 28 April 2026.
DOI
10.2991/978-94-6239-636-4_21How to use a DOI?
Keywords
Perceived Ease of Use; Digital Marketing; SMEs; Technology Adoption
Abstract

This study investigates the impact of perceived ease of use (PEOU) on digital marketing adoption among Malaysian small and medium enterprises (SMEs). While digital marketing offers significant opportunities for business growth, adoption among SMEs remains uneven, particularly due to individual perceptions toward technology. Using a quantitative approach, data were collected from 143 SME respondents across various sectors in Malaysia. Pearson correlation analysis revealed a strong positive relationship between perceived ease of use and digital marketing adoption (r = 0.631, p < 0.01), indicating that SMEs are more likely to adopt digital marketing tools they perceive as simple and easy to use. The findings extend the Technology Acceptance Model (TAM) within the SME context and provide practical implications for policymakers and platform developers to enhance digital adoption through simplified systems and targeted training initiatives.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 1 Advances in Computing, Electronics, Engineering, and Mathematics (ICAR-T1 2025)
Series
Advances in Engineering Research
Publication Date
28 April 2026
ISBN
978-94-6239-636-4
ISSN
2352-5401
DOI
10.2991/978-94-6239-636-4_21How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hidayahtul Khusna Binti Abdul Malik
AU  - Zaidatulnisha Ab Jalil
AU  - Norhaninah Binti A. Ghani
PY  - 2026
DA  - 2026/04/28
TI  - The Impact of Perceived Ease of Use on Digital Marketing Adoption Among Malaysian SME
BT  - Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 1 Advances in Computing, Electronics, Engineering, and Mathematics (ICAR-T1 2025)
PB  - Atlantis Press
SP  - 281
EP  - 287
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6239-636-4_21
DO  - 10.2991/978-94-6239-636-4_21
ID  - Malik2026
ER  -