Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

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The Importance of Social Media in Improving SMEs Performance

Authors
Andi Rifqah Purnama Alam1, *, Muhammad Asdar1, Musran Munizu1, Andi Nur Bau Massepe Mappanyompa1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: andirifqah.alam@gmail.com
Corresponding Author
Andi Rifqah Purnama Alam
Available Online 29 May 2023.
DOI
10.2991/978-94-6463-146-3_13How to use a DOI?
Keywords
Social Media; SMEs; Performance
Abstract

Adoption of technology such as social media and e-commerce has a posi-tive impact on Small and medium-sized enterprises (SMEs), supported by external and internal factors, one of the external factors that predict SMEs wanting to use social media is during the COVID-19 pandemic, was when customers prefeed to do online purchasing activities during teh pandemic. This study aims to examine the benefits of social media for SMEs that im-plement and the factors involved in the adoption of social media. The re-search method is a systematic literature review (SLR) that collects research results in the form of 19 journal articles published from various sources be-tween 2019–2022 that examine social media with the performance of SMEs. The results show that the adoption of social media has a positive effect on the performance of SMEs, both directly and indirectly. This study suggests that SMEs operating in developing countries need to adopt SM as it provides several new ways of doing business, thereby sharing and maintaining innovation skills.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 May 2023
ISBN
10.2991/978-94-6463-146-3_13
ISSN
2352-5428
DOI
10.2991/978-94-6463-146-3_13How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andi Rifqah Purnama Alam
AU  - Muhammad Asdar
AU  - Musran Munizu
AU  - Andi Nur Bau Massepe Mappanyompa
PY  - 2023
DA  - 2023/05/29
TI  - The Importance of Social Media in Improving SMEs Performance
BT  - Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)
PB  - Atlantis Press
SP  - 124
EP  - 131
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-146-3_13
DO  - 10.2991/978-94-6463-146-3_13
ID  - Alam2023
ER  -