The Current Situation and Prospect of Cell Phone APP in Auto Rescue

DOI

10.2991/icaicte-15.2015.107How to use a DOI?

Keywords

cell phone APP, auto rescue, consumer behavior

Abstract

This research is carried out based on the consumer behavior field, aims to analyze and give explanations of both the current situation and the prospect of cell phone APP in auto rescue. This paper introduces the disadvantages of the existing rescue APP. Questionnaires, in-depth interviews and observation were used as research methods in order to expand market and prove the public necessity on APP. Primary data is collected and analyzed by SPSS. Then, the functions of rescue APP that people need and the gap between conceiving and implementing are derived. Finally, recommendations are listed.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiang Yi
AU  - Li Ran
AU  - Tian Xunan
AU  - Luan Zhiqiang
PY  - 2015/08
DA  - 2015/08
TI  - The Current Situation and Prospect of Cell Phone APP in Auto Rescue
BT  - Proceedings of the 2015 3d International Conference on Advanced Information and Communication Technology for Education
PB  - Atlantis Press
SP  - 463
EP  - 467
SN  - 2352-538X
UR  - https://doi.org/10.2991/icaicte-15.2015.107
DO  - 10.2991/icaicte-15.2015.107
ID  - Yi2015/08
ER  -