Customer Loyalty Management System Development for Auto 4S Dealers Based on Intelligent Mobile Terminal

DOI

10.2991/icaicte.2013.154How to use a DOI?

Keywords

Auto 4S dealers, Customer Loyalty, Intelligent Mobile Terminal, APP

Abstract

With brand sales & service model used by Auto 4S dealers being the mainstream of automobile dealing network in China, customer loyalty management and improvement has become the core competiveness of companies in automobile after-sales-market. This paper combines the intelligent mobile terminal which helps improve customer satisfaction and loyalty with cloud service and summarizes the key factors affecting customer satisfaction and loyalty with reference to foreign achievements. An APP of customer loyalty management system for 4S dealers is developed as an intelligent mobile tool M4S (Mobile for Service, or Mobile 4S) for the communication between 4S dealers and their customers.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Li Yuansheng
AU  - Cui Liangyi
AU  - Xu Xiangyang
PY  - 2013/08
DA  - 2013/08
TI  - Customer Loyalty Management System Development for Auto 4S Dealers Based on Intelligent Mobile Terminal
BT  - Proceedings of the 2013 International Conference on Advanced ICT and Education
PB  - Atlantis Press
SP  - 748
EP  - 752
SN  - 1951-6851
UR  - https://doi.org/10.2991/icaicte.2013.154
DO  - 10.2991/icaicte.2013.154
ID  - Yuansheng2013/08
ER  -