Design E-Catalogue Information System as Promotional Media at PT. XYZ

DOI

10.2991/978-94-6463-640-6_18How to use a DOI?

Keywords

E-Catalogue; Information System; Promotion

Abstract

This study aims to design an e-catalogue information system as a promotional media for PT. XYZ uses the waterfall method. The system is designed to facilitate e-catalogue design and product data management, thereby increasing the efficiency and effectiveness of product promotion. System testing was conducted using the black box equivalence partitioning method with PT. XYZ's management and beta testing involved 74 respondents, including experts in information technology, digital marketing specialists, and potential consumers. The test results show that the developed e-catalogue system meets user needs in terms of ease of use, clarity of information, and efficiency in e-catalogue design. With this system, PT. XYZ is expected to become more competitive in the market and boost product sales.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sri Zuliarni
AU  - Al Kahfi
AU  - Cahyo Budi Nugroho
PY  - 2024
DA  - 2024/12/31
TI  - Design E-Catalogue Information System as Promotional Media at PT. XYZ
BT  - Proceedings of the  Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
PB  - Atlantis Press
SP  - 241
EP  - 255
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-640-6_18
DO  - 10.2991/978-94-6463-640-6_18
ID  - Zuliarni2024
ER  -