Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)

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The Effect of Online Customer Review and Customer Perception on Purchase Intention of Shopee Customers in Batam City

Authors
Ria Anggraini1, *, Bella Amelia Putri1
1Management and Business Department, Politeknnik Negeri Batam, Batam City, Indonesia
*Corresponding author. Email: ria@polibatam.ac.id
Corresponding Author
Ria Anggraini
Available Online 31 December 2024.
DOI
10.2991/978-94-6463-640-6_31How to use a DOI?
Keywords
Online Customer Review; Customer Perception; Purchase Intention; Shopee Customer; Shopee
Abstract

This study aims to identify the positive and significant influence between Online Customer Review and Customer Perception on the Purchase Intention of Shopee Customers in Batam City. This research uses quantitative methods. The sample for this research is Shopee Customer in Batam City. The data analysis technique used is multiple linear regression analysis using the statistical testing tool IBM SPSS Statistic 20 software. The number of respondents used in this study are 386 people with the method of determining the sample using purposive sampling. Furthermore, the information was analyzed using non parametric menthod consisting of Research Instrument Test, Descriptive Test, Spearman’s Rank Test, Determination Analysis and T-Test, using the IBM SPSS Statistic 20 software. The results of research on all independent variables, namely online customer review and customer perception of purchase intention as the dependent variable, show that online customer review and customer perception have a significant influence on purchase intention. Based on the research that has been done, suggestions for further research are to add variables and expand the theory used. From the results of this study, it is recommended that Shopee be more active in managing and responding to customer reviews to increase consumer interaction and trust.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2024
ISBN
978-94-6463-640-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-640-6_31How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ria Anggraini
AU  - Bella Amelia Putri
PY  - 2024
DA  - 2024/12/31
TI  - The Effect of Online Customer Review and Customer Perception on Purchase Intention of Shopee Customers in Batam City
BT  - Proceedings of the  Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
PB  - Atlantis Press
SP  - 431
EP  - 443
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-640-6_31
DO  - 10.2991/978-94-6463-640-6_31
ID  - Anggraini2024
ER  -