Research on the Visual Composition of Public Service Advertising Poster Design

DOI

10.2991/assehr.k.210106.092How to use a DOI?

Keywords

public service announcement, poster design, visual composition, visual design aesthetics

Abstract

In this study, the KJ (Affinity Diagram) method is applied, and the following 72 posters are collected. This study collects 72 public service posters and analyzes them in terms of color aesthetics, layout structure, and creative expressions, as well as the literature. However, most of them share the same visual design aesthetics, and among them, the visual expressions of “color to create visual atmosphere”, “composition to highlight the theme”, and “using expressive techniques to express the author’s creative meaning” are the most important.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xin Cao
PY  - 2021
DA  - 2021/01/06
TI  - Research on the Visual Composition of Public Service Advertising Poster Design
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 475
EP  - 479
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.092
DO  - 10.2991/assehr.k.210106.092
ID  - Cao2021
ER  -