Research on the Cultivation of Intercultural Communication Awareness in Business English Negotiation Teaching of Higher Vocational Colleges
- intercultural communication awareness; business English negotiation; teaching
With the development of the economy, there have been more and more international business exchanges and thus the importance of English has become prominent. The international business activities have become more frequent in the context of the current global economic integration, so it is important for the students to understand the multiculturalism of other countries and have the ability to communicate with people from different regions. As a compulsory course for Business English majors in higher vocational colleges (HVC), business English negotiation aims to cultivate the students to be the inter-disciplinary talents who can not only be proficient in English but also have a good knowledge about how to do international business. Business English majors in HVC are required to know the cultural differences among different countries and master the negotiation knowledge, business knowledge as well as linguistic knowledge that will be used in the negotiation of international trade. Therefore, the cultivation of students' intercultural awareness should be valued in the classroom teaching of business English negotiation.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuanyuan Niu PY - 2019/08 DA - 2019/08 TI - Research on the Cultivation of Intercultural Communication Awareness in Business English Negotiation Teaching of Higher Vocational Colleges BT - Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019) PB - Atlantis Press SP - 686 EP - 688 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125916185 ID - Niu2019/08 ER -