Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)

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Protection and Brand Construction of Wheat Straw Craft Painting as Intangible Cultural Heritage in Heilongjiang

Authors
Xue Jiang
Corresponding Author
Xue Jiang
Available Online May 2017.
DOI
10.2991/icadce-17.2017.48How to use a DOI?
Keywords
The Belt and Road; brand building; brand communication
Abstract

The paper has organically combined the internal resources and external environment of Harbin wheat straw craft painting culture with its brand development strategies, comprehensively analyzed the influencing factors and discussed the feasible development way of Harbin wheat straw painting culture brand.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-368-5
ISSN
2352-5398
DOI
10.2991/icadce-17.2017.48How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xue Jiang
PY  - 2017/05
DA  - 2017/05
TI  - Protection and Brand Construction of Wheat Straw Craft Painting as Intangible Cultural Heritage in Heilongjiang
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 208
EP  - 211
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.48
DO  - 10.2991/icadce-17.2017.48
ID  - Jiang2017/05
ER  -