Influence of New Media Art on Visual Communication Design

DOI

10.2991/icadce-16.2016.187How to use a DOI?

Keywords

new media art; visual communication design

Abstract

With the development of era and the changes of people's understanding on life, visual communication design has gained more and more attention. Traditional visual communication design methods have been unable to meet the demand of new era. The development of science and technology has provided new visual communication form, namely the new media art, which is an art form established on the basis of concept. In the eyes of new media artists, only the media creation with creative as the critical foundation can be called artistic creation, and the works realized only through technology are hard to be the public's favorite. New media art is influencing the visual communication art design profoundly. Along with the extensive use of network technology, photographic technology, electronic information technology and digital media technology in design, visual image resources have been developed vigorously. Visual communication art design is no longer just the plane design, which will face many new challenges and opportunities.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuxia Lu
AU  - Hui Xie
PY  - 2016/05
DA  - 2016/05
TI  - Influence of New Media Art on Visual Communication Design
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 777
EP  - 780
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.187
DO  - 10.2991/icadce-16.2016.187
ID  - Lu2016/05
ER  -