Case Study on Cultural and Creative Commodity Development and Design Based on Value Creation

DOI

10.2991/icadce-16.2016.120How to use a DOI?

Keywords

cultural and creative products; industry-academy cooperation; value creation

Abstract

This paper aims to report a successful case of cultural and creative commodity development and design, apply value creation theory in practical process of development and design, take gold orchid cultural and creative product developed and designed from living orchid as a biotechnology product as the object of study, and adopt interdisciplinary cooperative research, study and design between industry and school. This paper consists of three parts. First, it discusses application of value creation theory in cultural and creative products. Then, it describes research, development and design process of cultural and creative orchid product as an individual case. Finally, it summarizes industry-academy cooperation and culture creativity evaluation index. Main contribution of this paper is successful application of value creation. It is a set of concise reflection on technology in research, development and design of cultural and creative products.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zeling Zheng
PY  - 2016/05
DA  - 2016/05
TI  - Case Study on Cultural and Creative Commodity Development and Design Based on Value Creation
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 519
EP  - 524
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.120
DO  - 10.2991/icadce-16.2016.120
ID  - Zheng2016/05
ER  -