Chinese Philosophy of Harmony in the Use of Logo Designing

DOI

10.2991/icadce-16.2016.116How to use a DOI?

Keywords

logo design; Chinese philosophy; harmony; traditional culture

Abstract

The various factions in Chinese intellectual history, especially the three pillars of the Chinese philosophy of Confucianism, Taoism, Buddhism, are invariably expressed the hope and longing towards "he".Today, in the pursuit of a socialist harmonious society, the research on traditional philosophy of harmonious theory undoubtedly has an important inspiration and reference. Harmony theory not only is the guiding philosophy of today's social development, but also the guidance of enterprise under the social environment. Logo is a product of the modern economy, it is different from the imprint of the ancient time. "He xie"(harmony) is necessity for society, and it is also desire of the people. Signs should also be guided by harmonious philosophy. Designers should also seek to breakthrough from the rich and deep Chinese philosophy of harmony, and give profound meanings to the logo designs. This paper tries to further study the use of Chinese philosophy of harmony in logo design, hoping to find a meeting point of logo design and Chinese philosophy of harmony and provide some useful theoretical basis for the further development of logo designing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinxiong Liu
AU  - Wenqi Cao
AU  - Qian Ji
PY  - 2016/05
DA  - 2016/05
TI  - Chinese Philosophy of Harmony in the Use of Logo Designing
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 502
EP  - 506
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.116
DO  - 10.2991/icadce-16.2016.116
ID  - Liu2016/05
ER  -