On Commercial Advertisement and Design Ethics

DOI

10.2991/icadce-16.2016.114How to use a DOI?

Keywords

design ethics; commercial advertisement; consumption; ecological

Abstract

The infinite design originality and the relatively finite natural resources is a pair of contradiction. This contradiction will be aggravated when the "people oriented" design philosophy has changed to "people's con.sumption oriented" in reality. Viewing commercial advertisement from the perspective of design ethics, we can find that the advertisement with the goal of sales promotion is unilateral and violates the path of sustainable development. The nature and final goal of commercial advertisement and design is not to stimulate consumption blindly, but to advocate green consumption concept and harmonious way of life. The benign ethical guidance of advertisement can create a healthy and harmonious ecological environment between advertisement design and commercial consumption. Only by this way can the long-term benefits of commercial design be reflected.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junhong Gao
AU  - Li Cao
PY  - 2016/05
DA  - 2016/05
TI  - On Commercial Advertisement and Design Ethics
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 495
EP  - 497
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.114
DO  - 10.2991/icadce-16.2016.114
ID  - Gao2016/05
ER  -