On Some of the Ways and Methods of Realising the Principles of the Musical Communication. Upon the Problem of 'Marketing and the Listener'

DOI

10.2991/icadce-16.2016.78How to use a DOI?

Keywords

musical communication; advertising in culture; implementation of musical communication

Abstract

The author underlines the specific of fulfilment the main principles of the musical communication in Russia in different historical periods. The author deals with the problem of interrelations of musical communication and commerce. The article is methodologically based on the approaches of market-driven economy for effective organization of cultural life in Russia.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Alexander Yakoupov
PY  - 2016/05
DA  - 2016/05
TI  - On Some of the Ways and Methods of Realising the Principles of the Musical Communication. Upon the Problem of 'Marketing and the Listener'
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 350
EP  - 358
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.78
DO  - 10.2991/icadce-16.2016.78
ID  - Yakoupov2016/05
ER  -