Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education

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Successful Factors of Zhejiang Satellite TV Program "The Dance of China"

Authors
Qiaogui Xu
Corresponding Author
Qiaogui Xu
Available Online May 2016.
DOI
10.2991/icadce-16.2016.55How to use a DOI?
Keywords
The Dance of China; succesful factors; pattern; programming
Abstract

Since ZJTV launched the program "The Dance of China", it has received much attention and echoes from both inside and outside the industry because of its constantly increased audience rating and favorable public praises. This article explores and analyzes the successful factors from several aspects such as its characteristic, pattern, mentor team, programming, marketing, etc.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
10.2991/icadce-16.2016.55
ISSN
2352-5398
DOI
10.2991/icadce-16.2016.55How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Qiaogui Xu
PY  - 2016/05
DA  - 2016/05
TI  - Successful Factors of Zhejiang Satellite TV Program "The Dance of China"
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 248
EP  - 252
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.55
DO  - 10.2991/icadce-16.2016.55
ID  - Xu2016/05
ER  -