Art and Social Media

Art Transformation in the Viral Era

DOI

10.2991/assehr.k.210602.006How to use a DOI?

Keywords

Art, Social Media, Viral

Abstract

Social media is one of the products of the development of technology which initially serves as a platform for human interaction. At present, the function of social media is not limited to being the platform for interaction, as it has affected all aspects of human lives, including activities in the arts. This study aims to examine further the effects of social media on the art world. This study used the qualitative research method with a phenomenology approach. Each social phenomenon in the field was described in detail and analyzed using the existing theory. The research data were descriptions on the development of the art world in the era of technology and social media. The findings reveal that change in the arts in the era of technology and social media lies in the transformation of the medium of art, from conventional to modern, in addition to the emergence of new technology-integrated business sectors, as well as the viral social media phenomenon which allows the creating process to expand beyond the artists’ ideology and lean toward a more commercial approach and follow the interest of the social media market.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gozin Najah Rusyada
AU  - Sutiyono
PY  - 2021
DA  - 2021/06/04
TI  - Art and Social Media
BT  - Proceedings of the 4th International Conference on Arts and Arts Education (ICAAE 2020)
PB  - Atlantis Press
SP  - 29
EP  - 32
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210602.006
DO  - 10.2991/assehr.k.210602.006
ID  - Rusyada2021
ER  -