Proceedings of the 3rd International Conference on Agriculture (ICA 2022)

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Dominant Factors Influencing Consumer’s Purchase Decision of Monstera Plant

Authors
Syarif Imam Hidayat1, Dita Atasa1, *, Silviya Rachmawati1
1Department of Agribusiness, Faculty of Agriculture, University of Pembangunan Nasional Veteran Jawa Timur, Jl Raya Rungkut Madya, Surabaya, 60294, East Java, Indonesia
*Corresponding author. Email: Dita.atasa.agribis@upnjatim.ac.id
Corresponding Author
Dita Atasa
Available Online 23 May 2023.
DOI
10.2991/978-94-6463-168-5_14How to use a DOI?
Keywords
Factors Influencing Consumer’s Purchase Decision; Monstera; Principal Components Analysis
Abstract

The purpose of this research is analyze the dominant factors that influence consumers to buy Monstera plants. The research method used a questionnaire with a total of 100 respondents. The analytical tools used are Factor Analysis with Principal Component Analysis. The results of this research is dominant factors influencing the purchase decision of Monstera are Social Class Factors, Surrounding Environmental Factors, Belief Factors, and Lifestyle Factors .

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Agriculture (ICA 2022)
Series
Advances in Biological Sciences Research
Publication Date
23 May 2023
ISBN
978-94-6463-168-5
ISSN
2468-5747
DOI
10.2991/978-94-6463-168-5_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Syarif Imam Hidayat
AU  - Dita Atasa
AU  - Silviya Rachmawati
PY  - 2023
DA  - 2023/05/23
TI  - Dominant Factors Influencing Consumer’s Purchase Decision of Monstera Plant
BT  - Proceedings of the 3rd International Conference on Agriculture (ICA 2022)
PB  - Atlantis Press
SP  - 117
EP  - 125
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-168-5_14
DO  - 10.2991/978-94-6463-168-5_14
ID  - Hidayat2023
ER  -