An Empirical Research on The Application of Mobile Short Video in Higher Normal Undergraduate Colleges and Universities

Taking Tik Tok Platform as an Example

DOI

10.2991/978-94-6463-040-4_17How to use a DOI?

Keywords

Mobile short video; Tik Tok; Higher normal undergraduate colleges and universities; Dissemination; SPSS

Abstract

With the rapid development and wide application of mobile short video technology, it has gradually been “favored” by some higher normal undergraduate colleges and universities. A growing number of higher normal undergraduate college and universities have opened mobile short video accounts, which can promote the development of various education and teaching work, and increase the reputation of the school through publicity. In this study, the accounts of Tik Tok short videos of officially certified higher normal undergraduate colleges and universities were selected as the analysis objects, and SPSS software was used as the analysis tool to carry out a statistical analysis of their dissemination status. In general, it includes descriptive statistical analysis of the number of works, fans and likes of each account; correlation analysis between the number of works, fans and likes; and In-depth analysis of the specific contents of typical accounts. The research shows that the development of short video in higher normal undergraduate colleges and universities is still in the exploratory stage. The number of higher normal undergraduate colleges and universities that carry out short video dissemination, the number of works, especially the quality and effect of dissemination all need to be improved. In the future, higher normal undergraduate colleges and universities need to improve the application of short videos from the following points: standing by “innovative awareness, establishing the concept of short video dissemination; building professional teams, standardizing and optimizing short video dissemination contents, telling “Campus Story” well; highlighting the characteristics of “teacher-cultivating” and publishing short videos that are beneficial to the cultivating of normal students.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xueli Li
AU  - Xia Xiao
PY  - 2022
DA  - 2022/12/27
TI  - An Empirical Research on The Application of Mobile Short Video in Higher Normal Undergraduate Colleges and Universities
BT  - Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)
PB  - Atlantis Press
SP  - 105
EP  - 112
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-040-4_17
DO  - 10.2991/978-94-6463-040-4_17
ID  - Li2022
ER  -