Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)

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Live Broadcast of University Ceremony: Technology System and Narrative Strategy

Authors
Jing Liang1, Yumeng Xie1, *, Jingpei Li1
1Network and Educational Technology Center, Jinan University, 601 Huangpu Avenue West, Guangzhou, China
*Corresponding author. Email: xym@jnu.edu.cn
Corresponding Author
Yumeng Xie
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-040-4_180How to use a DOI?
Keywords
live broadcast; technology system; ceremony; narrative strategy; University
Abstract

In recent years, radio and television technology's rapid development has promoted the popularization of live broadcast globally, which many universities use, particularly nowadays. In 2020, the COVID-19 coronavirus broke out in various parts of the world. Besides online innovation in curriculum teaching, universities worldwide utilize global live broadcasts of graduation ceremonies and opening ceremonies online. The ceremony is an essential means of expressing patriotic education, gratitude education, value education, inspirational education, etc. It brings teachers and students psychological hints and encouragement while enhancing the spiritual identity of teachers, students, and alumni worldwide. It is a highly educational value. With characteristics of truthfulness, timeliness, and participation, live broadcast becomes more and more popular in information transmission in the Post-COVID-19 Era. This paper aims to analyze how colleges and universities establish a live broadcast technology system and narrative strategy of presenting campus culture in the live broadcast.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-040-4_180
ISSN
2589-4900
DOI
10.2991/978-94-6463-040-4_180How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Liang
AU  - Yumeng Xie
AU  - Jingpei Li
PY  - 2022
DA  - 2022/12/27
TI  - Live Broadcast of University Ceremony: Technology System and Narrative Strategy
BT  - Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)
PB  - Atlantis Press
SP  - 1208
EP  - 1213
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-040-4_180
DO  - 10.2991/978-94-6463-040-4_180
ID  - Liang2022
ER  -