Strategy to Develop Video Platform Under the Perspective of Media Convergence Based on a Comparative Study

DOI

10.2991/assehr.k.200207.058How to use a DOI?

Keywords

media convergence, video platform, China Blue Platform, Mango TV

Abstract

Under the background of media convergence, a number of television stations respond to national policies to build video websites or platforms to provide video services to audiences. Zhejiang Television Station and Hunan Television Station launched China Blue platform and Mango TV respectively, but their performance is quite different. Therefore, this paper hopes to provide countermeasures and suggestions for the development of video platform by analyzing the two kinds of media convergence models.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuyue Li
PY  - 2020
DA  - 2020/02/17
TI  - Strategy to Develop Video Platform Under the Perspective of Media Convergence Based on a Comparative Study
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
PB  - Atlantis Press
SP  - 372
EP  - 375
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200207.058
DO  - 10.2991/assehr.k.200207.058
ID  - Li2020
ER  -