Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)

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49 articles
Proceedings Article

Study on Development Capability of Small Farmer Cooperative Organization in Rural Revitalization

Guosheng Ma, Juan Chen
As one of the most common small-scale farmer cooperative organization, farmers' professional cooperatives play an important role in rural revitalization. On the basis of field investigation, this paper objectively analyzes the development status of farmers' professional cooperatives in Taicang City,...
Proceedings Article

Temporal and Spatial Difference Analysis of Income in Inner Mongolia from 2000 to 2016

Xiangping Bao
Taking Inner Mongolia as research unit, this paper analyzes the temporal and spatial difference of per capital income in rural area and urban area from 2000 to 2016 through mathematical statistics and ArcGIS spatial analysis. The results show that: (1) The per capita net income of rural and pastoral...
Proceedings Article

Leading Higher Education to Deepen Reform with Xi Jinping's Strategic Thinking

Lun Zhao, Zhenlin Wang
Strategic thinking is an important part of the socialist ideology with Chinese characteristics in the new era. It has made top-level design and overall layout for the party and the country, and played an important role in guiding Xi Jinping's new era of socialism with Chinese characteristics and creating...
Proceedings Article

Viewing the World Significance of the Thought of "A Community of Shared Future for Mankind" from the Perspective of the Manifesto of the Communist Party

Haining Hu, Ting Jiang, Lei Shi
From the view of safeguarding the common interests of mankind, coordinating the inherent contradictions of the development of human society and paying attention to the living circumstances of modern individuals,"a community of shared future for mankind" and "community of freeman" have common theoretical...
Proceedings Article

The Scientific Construction and Contemporary Value of Xi Jinping's Theory of Rural Revitalization

Qian Zhou, Yingyan Zhao, Jixia Li
Rural revitalization is a theoretical system and strategic guidance aimed at achieving comprehensive rural development with strong agriculture, beautiful countryside and rich farmers, aiming to accelerate the modernization of agriculture and rural areas, narrow the development gap between urban and rural...
Proceedings Article

Study on Evaluation of Ecological Service Function of Qinghai Lake National GeoPark

Jinlin Chen, Jiamin Hu, Qionghui Liu
The evaluation of ecological service functions of geoparks with important ecological status can scientifically reflect and recognize the environmental functions and value of geological parks which is of great significance for the sustainable development of geoparks. Qinghai Lake National Geological Park...
Proceedings Article

Research on Cyber Space Security Strategy of the United States

Tianming Huang
Into the 21st century, information revolution speed up development, unprecedented advance of globalization, cyberspace has become a human life, production, and war is highly dependent on the "fifth space", the network space safety aroused wide attention from all over the world. The us cyber space security...
Proceedings Article

Research on Risk Assessment of Information System Based on Fuzzy Neural Network

Guangliang Zhu, Yuanbao Wang
In this paper, a risk assessment model based on fuzzy comprehensive evaluation and neural network is constructed, which is applied to information system risk assessment. Firstly, the risk of information system is established. Secondly, the fuzzy comprehensive evaluation and neural network algorithm are...
Proceedings Article

Research on the construction of safety risk management objective system based on causes-means

Yaning Shi, Jin Yang, Yu Wen
The objective system of safety risk management is the expected state or result of the safety management activities carried out by the organization to prevent and deal with risk factors and risk accidents within a certain period of time. In this paper, adopting the idea of MBO(Management by Objects),...
Proceedings Article

Application of Immune Genetic Algorithm on Standard Library Building

Chunxia Yuan, Ke Yao
Based on the analysis of standard system construction current situation, this paper proposes an improved genetic algorithm by combining the fuzzy neural network and the immune genetic algorithm, which can be used to solve the standard feature vector clustering, and better overcomes the premature phenomenon...
Proceedings Article

The influence of brand culture on Enterprises: a case study of IKEA

Zengfang Gong, Xiaoyu Jiang, Liang Liu
Nowadays, people's living standards are rising very fast, and material needs have been greatly satisfied. However, on the other hand, our spiritual and cultural needs are very scarce. This also gives entrepreneurs a revelation: who first instill their brand culture into the hearts of consumers, who won...
Proceedings Article

A study on the operational efficiency of China's Public Innovation Space

YunKe Yang, Xin Gu, Tao Wang
With the gradual deepening and expansion of research questions, the research on the development of public innovation space in China in recent years has been transformed from the original qualitative analysis of connotation, function, service path and development mode to the exploration of combination...
Proceedings Article

Kuznets Inverted U Theory Applied to Analyzing Big Income Gap between China’s Urban and Rural Areas

Minghao Gao
In order to analyze the expansion of the urban-rural gap in China, based on building a model of the analytical framework., this paper has carried out the empirical research on economic development, the dual structure, the level of openness and the level of urbanization and the other factors. The results...
Proceedings Article

Analysis Of Agricultural Logistics Literatures Based On Cnki

Yi Lin, Qilan Zhao
Since its introduction in 1980s, agricultural logistics has been developed for more than 30 years in China and has basically achieved localization. From the perspective of literature analysis,this paper applies the methods of literature statistics, word frequency analysis, co-term clustering analysis...
Proceedings Article

Research on the Financial Risk Evaluation of Listed Coal Companies Based on Entropy TOPSIS Method

Shaohui Zou, Sandan Liu
The coal industry is a pillar industry in China. It is very important for risk assessment of listed companies in the coal industry. Selecting 24 listed companies in the coal industry in China as the research object, build risk assessment indicators for listed coal companies from five aspects: debt-paying...
Proceedings Article

Supporting Non-governmental Higher Education Development from Public Finance Policies:The Case Fujian Province(2010-2020),China

Biyun Xiao
The common attributes of non-governmental higher education requires the public financial support, which is conducive not only to the promotion to realize the equal entrance opportunities to higher education, but also to promoting the economic growth. Compared with public colleges and universities, private...
Proceedings Article

Study on the Impact of Customer Loyalty and Experiential Value on Value Co-creation Based on Sharing Economy

Haihua Wang, Lijun Xiong
The study goes along the idea from the customer perception to the establishment of emotional and behavioral tendencies, to analyze the value co-creation mechanism in sharing economy for realizing the value maximum provide guidance for maximizing the value in the process of business management. It finds...
Proceedings Article

Research on Cause and Governance Path of Passenger Disturbance in Flight Delay in Terminal

Yunyan Gu, Jianhua Yang
Civil aviation flight delays disposal is always a tricky problem in the civil aviation. Analysis of the causes of passenger disturbance is of great significance to improve civil aviation service level and spot management capability in flight delay. Taking Shenzhen airport as an example, the 2016-2017...
Proceedings Article

Research on Impact of Macroeconomic Uncertainty on Credit Supply of Commercial Banks in China

Bin Yang, Zilin Zhou
Compared with the developed countries, the development of the capital markets in China are relatively backward. And indirect financing based on bank credit is still the main way of social financing. A lot of uncertain factors of the international markets have interposed in Chinese domestic markets, which...
Proceedings Article

Exploring the E-commerce Mode for Agricultural Products under the Reform of Agricultural Supply Side

Sixuan Wang, Xiaoyuan Chen
Based on the current new situation and major contradictions of agricultural production in China, the reform of agricultural supply side is an effective way to promote the circulation of agricultural products, increase farmers' income, narrow the gap between urban and rural areas, and achieve common prosperity....
Proceedings Article

An Empirical Study on China’s SME Relationship Loan and Its Availability and Loan Cost

Yuanchi Li, Zepei Yuan
China's small and medium-sized enterprises are mainly financed by bank loans, and there are some issues such as limited financing amount and financing difficulties. Under the background of fierce competition in large banking business, community banks mainly provide personalized financial services, and...
Proceedings Article

Research on the Relationship between Informal Environmental Regulation and Innovation Efficiency under the Background of Government Support

Zhangsheng Jiang, Cuiying Zhou
Using the micro-level data of 104 listed companies in manufacturing industry during 2011-2016, this paper examines how informal environmental regulation effects on enterprises’ innovation efficiency under the different government support ways including government direct subsidy and tax incentives.The...
Proceedings Article

Religious environment and corporate social responsibility and in China: does law exerts any effect?

Qisheng Jiang, Shuke Fu, Weizhuo Zuo
When studying corporate social responsibility (CSR) in China, this paper notices that religious environment plays an important role. With data of Chinese A-share listed companies from 2010 to 2014, this paper tries to investigate the relationship between corporations’ religious environment and CSR performance....
Proceedings Article

The Strategic Choice: Specialization or Diversification?----Based on Case Analysis

Xinhong Wang, Yaqian Nie
Specialization and diversification are two strategic choices in the process of business operation. The current academic discussion on the two business strategies is becoming more and more serious. Some people believe that diversification can diversify business risk and is the inevitable choice for enterprise...
Proceedings Article

The Influence of Organizational Context on the Innovation Performance of Enterprises — An Empirical Study Based on Manufacturing Enterprises

Xinping Wang, Guijiao Lu, Zheng Li
The Chinese economy is in a new situation of "speed shifting." Innovation is the new engine for China's economic development. This paper divides the internal situation of the organization into two dimensions: centralization and departmental collaboration. It uses the two indicators of product innovation...
Proceedings Article

Study on the Relationship between Logistics Industry and Foreign Trade in Sichuan Based on VAR Model

Chao Zhan, Chong Wang
This paper used the data of Sichuan Province from 1986 to 2015 as a sample to analyze the relationship between Sichuan logistics industry and foreign trade based on VAR model. The results show that there is a long-term equilibrium relationship between logistics industry and foreign trade in Sichuan Province....
Proceedings Article

Research on the optimal allocation of safety investment in construction enterprises

Yuetong Hui, Shuguang Zhou, Lei Cao
From the perspective of control function, the index system of safety investment intensity of construction enterprises is established. Taking preventive security investment as the research object, the ranking of safety investment intensity is determined according to the significance model of preventive...
Proceedings Article

Application of Balanced Scorecard in Enterprise Strategic Management

Hongxia Li, Jingjing Fu
As the modern market economy changes and competition intensifies, companies need to obtain more information if they want to remain competitive. The emergence of strategic management accounting can provide companies with more useful information. Whether or not the strategy can be achieved is not a question...
Proceedings Article

A Causal feedback relationship model for critical success factors of PPP projects based on system dynamics

JiaoYue Long, Chuan Chen
The Study on causal feedback relationship between critical success factors of PPP projects is of great significance to the successful implementation and performance improvement of PPP projects. This paper aims to describe a set of critical success factors (CSFs) and establish a critical success factors...
Proceedings Article

Research on evolution of regional logistics hub in Beijing-Tianjin-Hebei based on time series

Hongchun Wang, Dandan Wu
The collaborative development of Beijing-Tianjin-Hebei region is a major development strategy of the country. This paper takes the annual freight volume of 13 cities in Beijing, Tianjin and Hebei Province from 1997 to 2017 as the basis, introduces the Herfindahl index model and amend it to research the...
Proceedings Article

Research on the Innovation Ability of High-tech Industry in China

Nini Fu
From the perspective of high-tech industry innovation ability, this paper selects ten indicators related to it as the research basis, uses SPSS 21.0 to analyze the index of 30 provinces and municipalities and autonomous regions in China, and selects the most important factors, then compares the industrial...
Proceedings Article

Analysis on emergency management of significant security problems from the perspective of limited rational decision-making

Ke Yao, Yin Tian
Limited rational decision-making plays an important role in emergency management of significant safety problems. According to the theory of limited rational decision making, the decision plan of emergency managers is adjusted from optimal to satisfactory, which makes it possible to start the activities...
Proceedings Article

The Researches on Security Risk Management Process

Peiqi Wang, Yu Wen
Starting from the concept of risk, security risk and security risk management, this paper analyzes the research status of security risk management. Five key links of security risk management are introduced: security risk planning, security risk identification, security risk assessment, security risk...
Proceedings Article

Crowdsourcing Applied in the Field of Public Health: A Bibliometric Perspective

Enjun Xia, Lingling Wang, Wei Wang
Crowdsourcing has been widely adopted in many fields, but there is no study on summarizing how crowdsourcing applies to public health. Applying bibliometric method, this paper explores the time-scope, country and institution, published journals, emerging trends, and citation cluster analysis of crowdsourcing...
Proceedings Article

Research on the impact of content marketing on brand equity

Xiaomeng Zhu
At present, content marketing has become an important marketing method for enterprises, which can achieve precise, efficient, low-cost marketing purposes and obtain rich profits. In particular, brand equity accumulated through content marketing is a huge asset for enterprises. Although researchers have...
Proceedings Article

Research on the impact of Technology Trade on Energy efficiency

Jiachao Peng, Shuke Fu, Yalu Liu
Technology trade, also known as international technology transfer, it is an important means for a country to achieve technological progress. Technology trade is developing continuously, and people pay more attention to it. Because the economic level, original technology level and absorptive capacity...
Proceedings Article

The effect of social proximity on degree distribution of Scale-free network

Xiyao Xiang, Jiahan Zhao
With limited resources in knowledge seeking, firms are more likely to connect with influential firms in adjacent areas according to preferential attachment mechanism of BA model, and thus geographical proximity plays an important role in shaping typology of a scale-free network. However, prior researches,...
Proceedings Article

Thoughts and Suggestions on the Construction of Enterprise Internal Control System——Taking China Tobacco Zhejiang Company as an example

Juanfen Zhu, Xiaodan Xu, Jingni Zhang, Lei Sheng
Though some enterprises in China have made great progress in internal control, the overall enterprise internal control in China is still relatively weak. In recent years, China Tobacco Zhejiang Company has developed steadily, and its product sales and market value are in good condition, which has made...
Proceedings Article

Research on The Optimizing Tourism Market Position of Xiaonanhai National Geopark Based on AISAS Consumer Behavior Analysis Model

Zhongguo Zhao, Jiahao Zhu, Yankun Yang, Peiyuan Li, Jicheng Gu, Xinjuan He
With the continuous improvement of people's living standard, tourism has become a popular "product". The Xiaonanhai national geological park, located in Qianjiang, Chongqing, is praised for its beautiful landscape and "the only ancient quake lake in China that is the most intact in the world". After...
Proceedings Article

The Study on Reform of Practical Teaching Content of the Curriculum of Investment Based on Teaching Paradigm

Ke Dong
The science of Investment is a professional major course for investment and economics majors in higher education, which is an important course connecting basic and professional courses, and plays an vital role. So a lot of higher requirements are put forward for optimizing the teaching content and curriculum...
Proceedings Article

Exploration and Application of Industry Financial Integration in Enterprise Financial Management and the Enlightenment -- Taking Mengniu Group as an Example

Nafei Chen
Under the background of economic transformation and upgrading and information technology, realizing the organic integration of industry and finance is the key to help enterprises exert their overall strength to meet the challenges of market competition and technological development. On the basis of explaining...
Proceedings Article

Analysis and Strategic Research on Cross-border E-commerce Development in Sino-European Trade

Liang Liu, Xiaoyu Jiang, Jian Wu, Zengfang Gong
China is the EU's second largest export market and the largest source of imports. China and Europe have a good trade base. E-commerce is widely used in cross-border trade between China and Europe as a new form of international trade. Through in-depth research on the modes, payment methods and logistics...
Proceedings Article

The Benefits of China’s Belt and Road Initiative to the European Tourism Market

Yuan Jing
China's Belt and Road Initiative has a profound influence on the countries along the route and has explored new cooperation opportunities in the tourism industry. Europe has been the third largest destination to China outbound tourism market. Therefore it would be meaningful to get a deep insight into...
Proceedings Article

Informatization and New Agricultural Cold Chain Logistics Mode

Jun Wang
In recent years, the development of agricultural cold chain logistics has made landmark progress. Before the advent of information technology, there were a large number of information islands in each link of agricultural cold chain logistics, which caused a large number of loss of fresh agricultural...
Proceedings Article

Analysis on reasons of China Hi-Tech Group Corporation cross-border M&A to Oerlikon’s Carding Business Department

Yue Liu, Gang Fang, Tianyi Li
Because of the decline of domestic demographic dividend, textile and garment enterprises are shifting to Southeast Asia and other emerging economies, domestic textile and equipment enterprises are facing the situation of competition between their products and international enterprises. If one company...
Proceedings Article

The Application of Utility Theory in the Making-decision of Marketing Risk Management

Gonglong Shi, Qian Wang
In the increasingly competitive and unpredictable business environment, how to control marketing risk to reduce loss is an important issue in the field of marketing research. On the basis of brief description of marketing risk and basic concept of management, this paper analyzes utility, utility function...
Proceedings Article

A Study of High-End Equipment Manufacturing Industry Cluster Network and Innovation Capability

Simeng Wang, Yunfei Shao, Bo Pang
Industrial cluster is the source of international or regional competitive advantage. The characteristics of network structure determine the transfer of knowledge and information in the cluster to a certain extent. In this paper the type and representation of cluster network structure are firstly theoretically...
Proceedings Article

The Impact of Corruption on Small Entrepreneurial Companies—Take Guangdong Province as Evidence

Rufei Ma, Huan Cai
We find that corruption has negative impact on the performance of small entrepreneurial companies when they compete with their peers in highly corrupted industries. We took the enterprises of China, the world's largest emerging economy, as the research object, and after China put forward the "Eight-Point...
Proceedings Article

Spatial pattern and fine design of community elders' canteen based on aging vision

Li Li
The catering service is the standard configuration for home-based care services. The design of community elders’ canteen has typical significance in the construction of pension service facilities. Based on the spatial investigation of the community canteens, this paper analyzes the service contents,...