Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)

Cultivation of Students' Cross-cultural Communication Awareness in Business English Teaching in Higher Vocational Education

Authors
Yingjuan Zhou
Corresponding Author
Yingjuan Zhou
Available Online July 2019.
DOI
10.2991/hsmet-19.2019.112How to use a DOI?
Keywords
Business English teaching; Higher vocational education; Cross-cultural communication awareness; Training
Abstract

As one of the most important skills in higher vocational business English education and teaching activities, cross-cultural communication awareness directly influences the future employment and career development of vocational college students. How to strengthen the cultivation of students' cross-cultural communication awareness and communicative competence in vocational English education and teaching activities is the key content of current vocational English education and teaching activities. In vocational English education, students need to be encouraged to actively apply non-verbal communication skills and language communication ability, fully master the cultural differences between China and foreign countries through various forms and methods, clarify the importance of intercultural communicative competence and the specific ways of intercultural communication, so as to improve students' comprehensive English level and laying a solid foundation for the development of students' business English ability. The current situation shows that, there are still many problems in the business English teaching activities of higher vocational education in China, and a serious lack of attention to cultivation of students' intercultural communication awareness. The cross-cultural communication ability training activities have a monotonous form at present, which is difficult to stimulate students' interest in learning, seriously affecting the teaching effect. Therefore, it is necessary to combine the characteristics of the current era development, constantly optimize the students' intercultural communication awareness training methods, and fully stimulate students' interest in learning and enthusiasm for learning.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
10.2991/hsmet-19.2019.112
ISSN
2352-5398
DOI
10.2991/hsmet-19.2019.112How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yingjuan Zhou
PY  - 2019/07
DA  - 2019/07
TI  - Cultivation of Students' Cross-cultural Communication Awareness in Business English Teaching in Higher Vocational Education
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 610
EP  - 614
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.112
DO  - 10.2991/hsmet-19.2019.112
ID  - Zhou2019/07
ER  -