Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)

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Analysis of AI Applications in Beauty and Fashion Industry

Authors
Xinrui Ma1, *
1Media, Culture, and Communication, Steinhardt School of Culture, Education, and Human Development, New York University, New York, 10003, USA
*Corresponding author. Email: xm699@nyu.edu
Corresponding Author
Xinrui Ma
Available Online 31 December 2024.
DOI
10.2991/978-2-38476-344-3_4How to use a DOI?
Keywords
Artificial Intelligence; Brand Strategy; Generative AI; Non-Fungible Tokens; Technology
Abstract

As an emerging interest in beauty and fashion, it is clear that many of the brands have been considering adopting Artificial Intelligence to promote their brands by utilizing different technologies. Consumers are provided with more options to interact with brands, products, and services as being a member in the online and offline community. This paper aims to study the Artificial Intelligence (AI) applications and its challenges in the beauty and fashion industry. From virtual try-on to generative AI, to Non-Fungible Token (NFT) collections, brands execute different technologies to engage with their clients. Clearly, it is a trend that more and more brands will take into consideration to promote their brands in the future. However, even the AI applications has been utilized but it is not fully matured in other aspects, such as data privacy, regulations and ethical concerns. Therefore, more actions are needed to implement AI-powered technology in real practice.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2024
ISBN
978-2-38476-344-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-344-3_4How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinrui Ma
PY  - 2024
DA  - 2024/12/31
TI  - Analysis of AI Applications in Beauty and Fashion Industry
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)
PB  - Atlantis Press
SP  - 19
EP  - 27
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-344-3_4
DO  - 10.2991/978-2-38476-344-3_4
ID  - Ma2024
ER  -