Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)

📍Phuket, Thailand🗓️ 11-12 January 2014
<Previous Article In Volume
Next Article In Volume>

2.0 Country Branding

Authors
T.S. Mittilä, H.L.M. Laurén
Corresponding Author
T.S. Mittilä
Available Online January 2014.
DOI
10.2991/gecss-14.2014.93How to use a DOI?
Keywords
brand,futures research,country branding,crowdbranding,place branding
Abstract

The article lays a theoretical ground for empirical futures research on country branding. The concept of crowd branding is introduced.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
Series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
10.2991/gecss-14.2014.93How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - T.S. Mittilä
AU  - H.L.M. Laurén
PY  - 2014/01
DA  - 2014/01
TI  - 2.0 Country Branding
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 370
EP  - 373
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.93
DO  - 10.2991/gecss-14.2014.93
ID  - Mittilä2014/01
ER  -