2.0 Country Branding
Authors
T.S. Mittilä, H.L.M. Laurén
Corresponding Author
T.S. Mittilä
Available Online January 2014.
- DOI
- 10.2991/gecss-14.2014.93How to use a DOI?
- Keywords
- brand,futures research,country branding,crowdbranding,place branding
- Abstract
The article lays a theoretical ground for empirical futures research on country branding. The concept of crowd branding is introduced.
- Copyright
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - T.S. Mittilä AU - H.L.M. Laurén PY - 2014/01 DA - 2014/01 TI - 2.0 Country Branding BT - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science PB - Atlantis Press SP - 370 EP - 373 SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.93 DO - 10.2991/gecss-14.2014.93 ID - Mittilä2014/01 ER -