Responsibility of Business Players’ for Consumer Losses Caused by Misleading Promotions
- DOI
- 10.2991/978-2-38476-110-4_51How to use a DOI?
- Keywords
- Consumer; Accountability of Business Actors; Misleading Promotion
- Abstract
The purpose of this study is to analyze how the responsibility of business actors is affected when there are losses experienced by consumers who consume their products because they are attracted to the promotion of these products. This research is descriptive in nature, and to analyze the objectives of this research, this research method uses normative juridical research methods, using a statutory approach obtained through literature and document studies. Legal responsibility must have a basis, namely things that give rise to legal rights for a person to sue other people as well as things that give birth to other people’s legal obligations to provide accountability, as well as business actors who provide misleading information in marketing their products who can be held responsible for losses. Suffered by consumers because of the promotion.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Mulia Akbar Santoso AU - Muskibah AU - Johni Najwan PY - 2023 DA - 2023/11/07 TI - Responsibility of Business Players’ for Consumer Losses Caused by Misleading Promotions BT - Proceedings of the 4th Green Development International Conference (GDIC 2022) PB - Atlantis Press SP - 486 EP - 499 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-110-4_51 DO - 10.2991/978-2-38476-110-4_51 ID - Santoso2023 ER -