The Influence of Perceived Value to Purchase Intention: Evidence of Maliqa Product in PT. Alghaniy Faza Utama

DOI

10.2991/aebmr.k.210831.078How to use a DOI?

Keywords

perceived value, purchase intention

Abstract

Today’s consumers are more thorough and selective before making a purchase. Today’s consumer behavior is more “demanding” and quickly moves to other providers because they can easily make comparisons from the internet. Consumer Perceived Value is vital to compete with other competitors. The purpose of this research is to determine the influence of perceived value to purchase intention. This research is causal and uses a quantitative type of research. The empirical data were collected through a questionnaire administered to Maliqa product users. This study uses a simple regression analysis. Results of this study support previous research found that perceived value variables affect the purchase intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pajar Machmud
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Heny Hendrayati
PY  - 2021
DA  - 2021/09/02
TI  - The Influence of Perceived Value to Purchase Intention: Evidence of Maliqa Product in PT. Alghaniy Faza Utama
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 394
EP  - 397
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.078
DO  - 10.2991/aebmr.k.210831.078
ID  - Machmud2021
ER  -