Perceived Ease of Use on Purchase Intention of Mobile Commerce Application

DOI

10.2991/aebmr.k.210831.100How to use a DOI?

Keywords

Behavior Intention, E-Commerce, M-Commerce, M-Commerce Application, Perceived Ease Of Use

Abstract

The use of mobile commerce applications by consumers in the process of online buying and selling activities in Indonesia is still low, which happens because of a lack of interest in using mobile commerce applications. Therefore, this study was conducted to obtain an overview of the effect of perceived ease of use simultaneously or partially on the interest in using mobile commerce in Indonesia. The method used in this study was an explanatory survey with the object of e-commerce consumer research in Indonesia with a sample size (n) of 400. The sampling technique used was the simple random sampling and the result showed that perceived ease of use had an effect on interest in the using the mobile commerce applications. The results of the study showed that Indonesian e-commerce consumers considered the importance of perceived ease of use before using mobile commerce applications because it is related to consumer behavior about how individuals wish to use a system that provides convenience.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dienur Muhammad Rahadian Fachrulamry
AU  - Heny Hendrayati
PY  - 2021
DA  - 2021/09/02
TI  - Perceived Ease of Use on Purchase Intention of Mobile Commerce Application
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 512
EP  - 516
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.100
DO  - 10.2991/aebmr.k.210831.100
ID  - Fachrulamry2021
ER  -