Fostering and Advancing Inclusion and Diversity as Corporate's Key Strategies to Sustain in Global Competitiveness

DOI

10.2991/gcbme-16.2016.177How to use a DOI?

Keywords

inclusion; diversity; innovation; sustainable; competitiveness

Abstract

Diversity can be defined across six clear demographic strands: gender, age, race & ethnicity, sexual orientation, religion & beliefs, and disability. Finding new and better solutions, innovating, requires thinking differently. Transforming an idea into a new process, product or service to generate a competitive advantage, which depends as much on collective difference as on aggregate ability. Companies need a steady stream of products, services, marketing strategies, and sales plans that exceed their existing and prospective customers' expectations. One of the corporate's key strategies was to plug into diversity in all its forms, to energize creativity and make innovation a more natural and organic process. Today's global competition impact the need for productivity, innovation, and creativity that leverages diversity in entire business's ecosystem, through: (i) re-evaluating product line based on consumers and businesses which becoming more diverse, educated, and demanding, (ii) hiring employee, expertise and partners from diverse background and different specialist fields, and (iii) finding way to directly engage the customers as community to gain powerful insight into their demands. They must do this more quickly and better than their competitors. This research aims to assess insights and perspectives regarding the future of diversity and some of the new best practices that will allow diversity to play a more strategic role in cultivating sustainable business growth.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Priyo Yantyo
AU  - Syahrizal Maulana
PY  - 2016/08
DA  - 2016/08
TI  - Fostering and Advancing Inclusion and Diversity as Corporate's Key Strategies to Sustain in Global Competitiveness
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 949
EP  - 961
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.177
DO  - 10.2991/gcbme-16.2016.177
ID  - Yantyo2016/08
ER  -