Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship

Effect of Budget and Product Attributes Against Consumer Preferences (Survey on the village community Padasuka Bandung)

Authors
Hadi Alamdhien, Hamdan Ardiansyah, Bagus MDES
Corresponding Author
Hadi Alamdhien
Available Online August 2016.
DOI
10.2991/gcbme-16.2016.155How to use a DOI?
Keywords
Preference, budget, product attributes
Abstract

The problem of this research is there are so many people who use Honda Beat motorcycle in last one year. It is because the behavior of consumers who have high preference towards Honda Beat motorcycle compared to the other motorcycles. Preferences can be seen from the consumers' budget to buy a motorcycle and Honda Beat's product attributes. Subjects of this study are Honda Beat motorcycle users in Kelurahan Padasuka Bandung with 100 Honda Beat users as the samples. The method used in this research is an explanatory survey using questionnaire as data collection tool. Simple linear regression is used for the data analysis technique by applying Eviews 6 program. The research result shows that a budget variable has negative correlation and insignificant on preferences. This is because consumers have been helped by credit system so high and low budget does not affect the consumer to have a Honda Beat motorcycle. However, a product attributes variable have positive correlation and significant on preferences. This means that the higher quality of Honda Beat attributes affect the higher consumers' preferences on goods and services. In addition, Honda Beat motorcycle users are satisfied with the features, quality, reliability and service provided compared to the other motorcycles' attributes. Hence, product attributes will influence consumer preferences level to Honda Beat motorcycle.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
Series
Advances in Economics, Business and Management Research
Publication Date
August 2016
ISBN
10.2991/gcbme-16.2016.155
ISSN
2352-5428
DOI
10.2991/gcbme-16.2016.155How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hadi Alamdhien
AU  - Hamdan Ardiansyah
AU  - Bagus MDES
PY  - 2016/08
DA  - 2016/08
TI  - Effect of Budget and Product Attributes Against Consumer Preferences (Survey on the village community Padasuka Bandung)
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 833
EP  - 837
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.155
DO  - 10.2991/gcbme-16.2016.155
ID  - Alamdhien2016/08
ER  -