Resource-Based View as a Competitive Advantage of the Company: an Empirical Review

DOI

10.2991/gcbme-16.2016.154How to use a DOI?

Keywords

RBV, VRIO, sustainable competitiveness

Abstract

Strategy is the fit between the firm's external condition and its internal capabilities. Significant changes in the external condition will affect the changes of the company's internal condition such as the resources and the capabilities, and the organization in order to realign the company could keep-up with its environment. The Resource Based View helps us to understand how firms achieve and sustain their competitiveness through resource building as well as leveraging it. This study aims to determine the company's bundle of resources that influence growth. According to the RBV, only the 'Value, Rareness, Imitability and Organization (VRIO), that possessed by the company can create capabilities and uniqueness to ensure profits and improve the performance of the company. A company is said to have a sustainable competitiveness, if it performs more cost efficient than its competitors.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Heru Basuki Purwanto
PY  - 2016/08
DA  - 2016/08
TI  - Resource-Based View as a Competitive Advantage of the Company: an Empirical Review
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 828
EP  - 832
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.154
DO  - 10.2991/gcbme-16.2016.154
ID  - BasukiPurwanto2016/08
ER  -