Business Model Analysis for Convene Based on POCD and PEST Framework

DOI

10.2991/aebmr.k.210917.005How to use a DOI?

Keywords

Convene, coworking, venture capital, POCD framework, PEST analysis

Abstract

The coworking industry in the US is currently experiencing strong growth because the companies are recovering from the Covid-19 impact. Research has shown that venture capital has a significant impact on economic growth through the financing of startups. We choose the company Convene to argue from the investor’s view whether it is worth investing from the venture capital. Using the POCD framework and PEST analysis, we deduce there’s a foreseeable opportunity for Convene to attract more customers and expand its business as more venture capital comes in. The results suggest that Convene is profitable during this period of high growth in the coworking industry. It also can be concluded that Convene is a good choice to invest in according to the elements of executive teams, interior factors, and the macro-environment. This paper is the first attempt to analyse the external environment of the company Convene, and it is hoped that this paper will be a future reference for more venture capital investment in the coworking industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Angda Shen
AU  - Yanxin Wang
AU  - Shaojia Zhi
PY  - 2021
DA  - 2021/09/18
TI  - Business Model Analysis for Convene Based on POCD and PEST Framework
BT  - Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
PB  - Atlantis Press
SP  - 25
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210917.005
DO  - 10.2991/aebmr.k.210917.005
ID  - Shen2021
ER  -