Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)

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Website Development To Strengthen The Capabilities Of Micro And Small Businesses

(Case study: Usaha Keripik Doyan Ngemil)

Authors
Titi Andriyani1, *, Neneng Miskiyah1, Trizaurah Armiani1
1State Polytechnic of Sriwijaya, Palembang, Indonesia
*Corresponding author.
Corresponding Author
Titi Andriyani
Available Online 29 February 2024.
DOI
10.2991/978-2-38476-220-0_12How to use a DOI?
Keywords
website development; micro and small business; strategy; global economy
Abstract

In today’s digital age, having an online presence is essential for business survival and growth. A well-designed website serves as a virtual storefront, enabling micro and small businesses to reach a wider audience, increase brand awareness, and enhance customer engagement. Website development is a pivotal strategy for empowering micro and small businesses. It enhances their online visibility, marketing capabilities, and credibility while providing valuable insights and opportunities for growth. As the business landscape continues to evolve in the digital era, investing in a well-designed website is no longer a luxury but a necessity for the sustained success of micro and small businesses. Micro and small businesses play a vital role in the global economy, contributing to job creation, innovation, and economic growth. However, many of these businesses face numerous challenges, including limited resources, low visibility, and reduced access to markets. To address these challenges, this paper explores the significance of website development as a powerful tool to strengthen the capabilities of micro and small businesses.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 February 2024
ISBN
10.2991/978-2-38476-220-0_12
ISSN
2352-5398
DOI
10.2991/978-2-38476-220-0_12How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Titi Andriyani
AU  - Neneng Miskiyah
AU  - Trizaurah Armiani
PY  - 2024
DA  - 2024/02/29
TI  - Website Development To Strengthen The Capabilities Of Micro And Small Businesses
BT  - Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
PB  - Atlantis Press
SP  - 99
EP  - 108
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-220-0_12
DO  - 10.2991/978-2-38476-220-0_12
ID  - Andriyani2024
ER  -